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Dtf campaign

Dtf campaign


But once in a blue no, something rarer, even — magenta? Kelly green?

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Dtflip the narrative: how we fell back in love with okcupid | campaign us

etf, OkCupid was seen as a platform for more mature audiences, but with this new positioning, they have managed to open up a whole new, younger pool of prospective daters that share these values and belief systems. Kwittken: Do you think that the campaign will alienate men? We deed the to command attention: we worked with Maurizio Cattelan and Pierpaolo Ferrari creators of Tolietpaper Magazine who brought a playfully provocative, vibrant, campagin aesthetic to the imagery.

Currently no.

With a simple-yet-punchy play on words, the brand took control of the phrase and gave it countless new meanings, like "DTFall Head Over Heels" which included the now infamous picture of two women embracing. It's how we think and it's a good move for the brand.

We love: okcupid’s ‘dtf’ campaign

Tinder recently began testing the use of location data to help create matches among its users. Words deemed inappropriate by the MTA subway system will be displayed loud and proud elsewhere in Manhattan with a nod to the ban.

How do we make it intimate and mindful, but also easy? Built around a more single-minded mechanic, other apps offered up dating that was big on physical payoff but short on substance. The campaign launched as chatter around the intersection of politics and culture reached boiling point and movements like MeToo began to really gain momentum. It proved so popular, we turned it back on for roughly 12 more weeks.

Okcupid redefines 'dtf' in striking ads that are like little works of art

Some of our ad images are provocative. You can agonize over these decisions, but by the time you reach one, the moment is over.

Hobley: Exactly. OkCupid has been a pioneer of inclusivity well before it was cool to do so. Here's how those partnerships develop.

Ddtf a time when xenophobia has been given a larger public platform than ever before, we love to see the embrace of diversity — even in a minor capacity, like this nod to the Spanish language. And to do so within the context of a romantic relationship? We tailored it in a few markets. Does OkCupid use location data for those kinds of purposes?

But once in a blue no, something rarer, even — magenta? More By This Author.

The ability and opportunity to have impact is over. Thanks for subscribing!

We love: okcupid's 'dtf' campaign - designdough

Do you canpaign partner with local venues like restaurants? The central idea is a powerful one, because women are having a real moment and conversations that needed to be had are finally taking place in a very powerful way and certainly on a public stage.

It celebrates the intersection of cultures and languages. Now the brand hopes campaignn capitalize on the success with a triumphant return. We love that.

Are the DTF generally the same across the country? Other dating apps, including Hinge, have also based recent around fostering deeper connections between users.

It seems OkCupid just really knows their audience. How is it that internally you process these decisions and who makes the ultimate call? The opportunity is there, clearly. The DTF campaign had to tie back to that. On a recent night out, I discovered a shocking truth: inyou can have a conversation about politics with someone who has vastly different views from you — without feeling like pulling your own hair out.

Okcupid: dtf

We turned the substance behind OkCupid user profiles—like an interest in pottery or and opinion about politics—into something desirable, fun and sexy. In contrast, cqmpaign OkCupid experience was deed to allow potential daters the chance to find out as much as possible about their match, revealing capmaign person behind the profile. We needed the visuals to reflect this. Some of the questions are as black and white as, "do you believe in a border wall?

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